Yasmina Banaszczuk
Content Lead EMEA
Main focus: tech / new culture 4.0
Social Media:
Languages: German, English
City: Berlin
State: Berlin
Country: Germany
Topics: content driven platforms, content strategy, new work, tiktok, tech and society
Services: Talk, Moderation, Workshop management, Consulting, Interview
Willing to travel for an event.
Willing to talk for nonprofit.
I have been working in the tech and digitalization sector for over a decade, focusing primarily on how society and culture interact with new tech and new work. Before that, I mainly worked in corporate roles – I have been working since 2003.
From 2019 to 2022, I was Head of Content, Strategy, and Safety at TikTok in Germany, Austria, and Switzerland, where I helped shape the platform's European gaming strategy.
Since 2023, I have been the Content Lead in Europe, the Middle East, and Africa for the VALORANT esports division at Riot Games.
Several years of leadership experience, including international teams, as well as mentoring, coaching, and consultancy experience.
Education:
- PhD in Economics with a focus on sociology (2016)
- Master of Business Administration from the Instituto de Empresa (Business School) (2007)
- Diploma in Business Administration (FH) from FOM (2006)