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Theresa Grotendorst

Theresa Grotendorst
Content Strategy & Management
My bio:

Theresa Grotendorst is a content management consultant based in Hamburg with keen interest in making content mobile-ready, dynamic and smart, working towards a better content experience. With a professional background in technical communication and information management Theresa has always been working on the intersection of technology and human experience, helping to bridge technical, corporate and user requirements. Her work in the field of content management includes strategy development, design and implementation. Previously, she worked as an IT consultant for Gruner + Jahr specialized in content management systems and optimization of editorial processes and workflows for clients such as Stern, GEO, Brigitte etc. Theresa is passionate about content strategy and digital transformation especially how technology is affecting and changing society, business and journalism.

Examples of previous talks / appearances:

Unlock Your Content's Full Potential - Creating future-proof Intelligent Content

Hartmanevent 2015 Omnichannel Personalization, October 2105




Content Mapping - Eine Reise zum Mittelpunkt der Relevanz

Content Strategy Meetup, September 2015




Das ist Werbung? Content Marketing, Influencer Relations und native Advertising

Media Convention Berlin | re:publica, Mai 2015




Intelligente Inhalte - Surviving the content apocalypse

Social Media Week Hamburg, Februar 2015




How to make your content “flow”: Content strategy for Smart Content

Confab Europe, Barcelona, Oktober 2014




Towards Dynamic and Smart Content

TEKOM Europe Wien, September 2014




The future is now - Content Strategy for Smart Content

Content Strategy Forum Conference Frankfurt, Juli 2014




Wie sieht der Journalismus von morgen aus?

VOCER Innovation
Day auf der Social Media Week Hamburg, Februar 2014




When did we forget our dreams? - Über Visionen, Ziele und Träume in der Leistungsgesellschaft

Stick and Stones Messe Berlin, Juni 2014




Kein Potenzial verschenken: Warum wir mehr Frauen in der IT-Branche brauchen

CIOnet Annual Event “When Today Meets
Tomorrow”, Oktober 2013