Main focus: Crowdfunding
Languages: German, English
Topics: pop culture, marketing, community building, crowdfunding
I am currently representing the swiss-based Crowdfunding-platform wemakeit in Austria and CEE. Talking about crowdfunding is thus my daily business, be it to people who are planning campaigns or institutions interested in the topic. My background is in culture and the music business and I have extensive experience in passing on knowledge and know-how. I enjoy speaking to and with diverse target groups, from pupils to experts, in settings ranging from the classic talk to workshops or barcamps.
> Crowdfunding in general: history, types of crowdfunding, market development
> reward-based Crowdfunding: how it works, how it can be used and what makes campaigns successful?
> Crowdfunding campaigns: communication strategies, typical dynamics, dos and donts
> Crowdfunding as Marketing and Community-building
> Crowdfunding + Sponsoring: differences and possible synergies
> Crowdfunding + Storytelling: What kind of stories can you tell with Crowdfunding? How to use storytelling as part of your campaign?