Sarah Kübler

Managing Director of HitchOn GmbH and AlwaysOn Production

Main focus: Social Media & Influencer

Twitter handle: @SaKueb

Websites/blogs: , ,

Languages: German, English

City: Mainz, Wiesbaden

Country: Germany

Topics: startups, influencer relations, instagram marketing, content marketing, social media, influencer, youtube-marketing

Services: Talk, Workshop management, Consulting, Coaching, Interview

  Willing to travel for an event.


Sarah Kübler is the managing director and founder of HitchOn GmbH, a social media and influencer marketing agency in Mainz and Hamburg. HitchOn accompanies organizations and companies from the choice of the right influencer to campaign conception and production. Furthermore, HitchOn develops, manages, and optimizes brand channels by utilizing the platform’s algorithms. In March 2021, Sarah Kübler founded the HitchOn subsidiary and production company for online first and online only projects, AlwaysOn Production GmbH, as a joint venture with the Studio Hamburg Production Group.

Sarah Kübler gained valuable experience as a TV producer in the field of professional media productions. Until 2015, she held the position of Manager Digital Channels at ZDF Enterprises. As a member of the Digital Council of Rhineland-Palatinate, Sarah Kübler advised the state government on data and network policy issues from 2015 to 2021. Since 2021, she has been advising and supporting the work of Medienförderung Rheinland-Pfalz GmbH as a member of the Supervisory Board to promote creative and innovative media professionals in Rhineland-Palatinate in the field of digital media.

Examples of previous talks / appearances:

Influencer Marketing und Corona: Wie geht's den Influencern, Sarah Kübler?
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Zu Beginn der Coronakrise gibt Sarah Kübler im Interview mit Markus Trantow von eine Einschätzung zum aktuellen Stand des Influencer Marketings und der Auswirkungen der Pandemie.
Ihr Fazit: Influencer gehen ganz unterschiedlich mit der Corona-Krise um. Während einige die Arbeit ganz einstellen, schalten andere auf Charity um oder spenden Werbeeinnahmen. Wieder andere machen ganz normal weiter, um Fans und Followern "ein Stück weit Normalität mitzugeben", so Kübler.

This talk is in: German