Raya Drenski

#Branding & #BizDev Strategist

Main focus: #startup #bizdev #branding

Websites/blogs: https://www.smartset.group/ , https://medium.com/@raya.drenski , https://www.linkedin.com/in/rayadrenski/

Languages: English, Bulgarian

City: Munich

Country: Germany

Topics: bizdev, branding, startup, salestools, founding

Services: Talk, Moderation, Workshop management, Consulting, Coaching, Interview

  Willing to travel for an event.

  Willing to talk for nonprofit.

Personal note:

I believe in the direct impact of a sharp and elaborate brand on the bottom line, or respectively on the business development and the sales.

#branding #businessdevelopment #startups #marketing #sales #events #salestools #consulting #management


Raya Drenski is a mentor, a brand strategist and a founder of a business development consultancy, thriving on the mission to make startups successful and enduring via #bizdev strategy & #branding.

The challenges that startups face are cascading: how to attract investors, the target audience, and the top talent. How to grow exponentially? How to stand out from the competition and tell a compelling story?

The PROJECT Framework is her proprietary tool that leads the way to a robust business foundation. Longevity, pace and perseverance are paramount. The PROJECT Framework helps businesses be intentional, rooted in values and poised to succeed.

Raya's focus lays on customer touchpoints in a multicultural environment. As a professional with over a decade-long background and affinity in sales, she initiated and closed deals in every part of Europe and the MENA region. She is equally at ease doing business with brands in Germany or the Mediterranean, the Nordics or the Balkans, in Turkey, Iran, Russia, Egypt or Dubai, with small brand owners or blue-chip companies, with junior or senior executives, leading a pitch or filling in a global tender.

She belongs to the global group of Everwise mentors with in-depth knowledge about creating a sales attitude in teams and provoking sales managers to set and complete higher goals. This mentorship journey builds upon her past initiative – an internship program where more than 40 young graduates were on-boarded in branding and sales in two years.

Being an Eastern European in Western Europe gives a unique understanding of both high- and low-context cultures. She resides in Munich, Germany, with her husband, who is an event management entrepreneur, and her daughter.

Examples of previous talks / appearances:

Do Work You Love

The Do Work You Love Vernissage in an event series, organised by the entrepreneur Galina Bankova, who passionately believes that we all deserve to be happy and content at work.

The event offers inspiration, motivation, insights, business contacts and concrete job matching for people who looking for a job that fulfils them.

120 people come together in an informal atmosphere, to listen to encouraging conversations. At this particular event, Raya Drenski shares her professional journey so far and mentions for the first time about her proprietary tool, The PROJECT Framework.

This talk is in: English