Main focus: Digital Business Storytelling
Websites/blogs: https://www.linkedin.com/in/raphaelaguimaraes/ , https://www.xing.com/profile/Raphaela_GuimaraesPetermann/cv
Languages: English, French, German, Portuguese, Spanish
City: Stuttgart
State: Baden-Wuerttemberg
Country: Germany
Topics: influencer marketing, mentoring, user experience, digital strategy, social media, social media marketing, e-commerce, digital communication, social commerce, social shopping
Services: Talk, Moderation, Workshop management, Consulting, Coaching, Interview
Willing to travel for an event.
Willing to talk for nonprofit.
I am a Communication, Digital Marketing and E-Commerce Strategist formed in the University of the State of Rio de Janeiro (2005) living and sharing my heart between Brazil and Germany since 2007. I first started my adventures abroad in Germany with my MBA studies in International Business (2008) and later in the USA, where I got a MSc in Marketing Management focussing in Digital Services, Social Media & Innovation Management (2015).
I am currently conducting my doctoral researches in transmedia storytelling through digital influencers at the Sheffield Hallam University in the UK, while working full-time remotely at Stanley Black & Decker. In my adventures around the globe I have collected managerial and leadership skills working for companies like Bosch, Mercedes Benz, IBM and L'Oréal.
I work with associates and C-level of big corporations, SMB, intern associates, journalists, influencers, marketing agencies, students, professors and researchers in topics like storytelling, social media management, community development, digital PR, content production, e-commerce and channel strategies of owned and partner channels.
Communication and marketing are a passion for me with a special focus on digital storytelling for influence, influencer marketing and social media for corporations, families and private affairs.
I am fast-paced, fluent with strong writing and presentation skills in English, Portuguese (mother tongue), and German, and advanced knowledge of Spanish and French.
I hope you find my story interesting and that I can support you in your journey.