Raphaela Guimarães Petermann

Digital storyteller & Social Media Strategist

Main focus: Digital Business Storytelling

Websites/blogs: https://www.linkedin.com/in/raphaelaguimaraes/ , https://www.xing.com/profile/Raphaela_GuimaraesPetermann/cv

Languages: English, French, German, Portuguese, Spanish

City: Stuttgart

State: Baden-Wuerttemberg

Country: Germany

Topics: influencer marketing, mentoring, user experience, digital strategy, social media, social media marketing, e-commerce, digital communication, social commerce, social shopping

Services: Talk, Moderation, Workshop management, Consulting, Coaching, Interview

  Willing to travel for an event.

  Willing to talk for nonprofit.


I am a Communication, Digital Marketing and E-Commerce Strategist formed in the University of the State of Rio de Janeiro (2005) living and sharing my heart between Brazil and Germany since 2007. I first started my adventures abroad in Germany with my MBA studies in International Business (2008) and later in the USA, where I got a MSc in Marketing Management focussing in Digital Services, Social Media & Innovation Management (2015).

I am currently conducting my doctoral researches in transmedia storytelling through digital influencers at the Sheffield Hallam University in the UK, while working full-time remotely at Stanley Black & Decker. In my adventures around the globe I have collected managerial and leadership skills working for companies like Bosch, Mercedes Benz, IBM and L'Oréal.

I work with associates and C-level of big corporations, SMB, intern associates, journalists, influencers, marketing agencies, students, professors and researchers in topics like storytelling, social media management, community development, digital PR, content production, e-commerce and channel strategies of owned and partner channels.

Communication and marketing are a passion for me with a special focus on digital storytelling for influence, influencer marketing and social media for corporations, families and private affairs.

I am fast-paced, fluent with strong writing and presentation skills in English, Portuguese (mother tongue), and German, and advanced knowledge of Spanish and French.

I hope you find my story interesting and that I can support you in your journey.