Rachel Ilan Simpson


Main focus: Design

Twitter handle: @rilan

Website/blog: rachelilan.com

Languages: English

City: London

Country: United Kingdom

Topics: user experience design, startups, user centered design, usability, leadership, internet, prototyping, technology, interaction design, design sprints, emerging markets, gender equity, start-up

Services: Talk, Workshop management, Consulting

  Willing to travel for an event.

  Willing to talk for nonprofit.

Bio:

Rachel is the Director of UX at Multiverse, the first EdTech Unicorn in the UK valued at 1.7B. With more than a decade of experience in UX, she has worked with ground-breaking Startups, award-winning Agencies, and drove change at Google (8 years on Chrome, Search, and Duo). She has worked with clients and collaborators like Seth Godin, BMW/DriveNow, Doctors without Borders, and Freeletics.

She has led over 20 Design Sprints, events which create and test solutions for critical organisational problems in less than one week. Her Sprints have helped Doctors Without Borders drive organisational change, and transformed how Chrome approaches translation. She has spoken at 30+ events in 7 different countries.

She also starts new things. She co-founded the first German version of the Maker Faire, called Make Munich, and founded the Design Jam, a quarterly event which brings together coders, designers, and business people to build products over the course of a single day.

Examples of previous talks / appearances:

Research for the Rest
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Knowing what to build and how to build it means doing qualitative research at every step of the way, whether you're at a small startup or a large company.

In her talk, Rachel will share her experience collaborating with researchers in her day to day work. She'll talk about closing the gap between doing research and shipping products, and discuss learnings about how to be a better research advocate.

This talk is in: English
Designing for our Next Billion Users
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In 2016, India’s internet penetration surpassed that of the United States. With the next billion users coming online for the first time in emerging markets, Designers in these countries are posing new “How might we’s”:

HMW meet the same needs on mobile as desktop does today?
HMW build products that perform seamlessly on any connection?
HMW support users navigating in their second language?

In this talk, Rachel shares research conducted for Google Chrome. She describes the unique constraints users in these markets face, and shares the smart, compelling solutions they have catalyzed.

Article: http://www.creativebloq.com/advice/rachel-simpson-on-the-challenges-of-designing-for-emerging-markets

This talk is in: English
Usable Security – Oxymoron or Design Principle?

When a user opens Facebook, he wants to post a picture. When she logs into her bank, she wants to see her balance. Security is not front of mind, and if it gets in their way - they’re likely to look for a shortcut or simply walk away. Yet, we consistently push security decisions to users. In this talk, Rachel will discuss how to build experiences that are actually secure without alienating users.

This talk is in: English