Prof. Dr. Susanne Schmidt

Susanne Schmidt is vice-rector and Professor of International Management at Otto von Guericke University Magdeburg.

She completed her studies of International Business Administration with focus on Strategic Management and Marketing at European University Viadrina in Frankfurt (Oder), at École Supérieure de Commerce de Reims in France and at Instituto Tecnológico y de Estudios Superiores de Monterrey in Mexico.

Prof. Schmidt has worked as research assistant at the Chair of International Marketing, European University Viadrina, and as postdoctoral researcher at the Chair of Strategic and International Management, TU Dortmund University.
During this time she was visiting lecturer at Universidad Católica de Córdoba in Argentina and Chulalongkorn University in Bangkok.

Her research has a quantitative-empirical focus and covers areas of strategic and international management. In particular, she is interested in topics such as "Diversity & Inclusion", "Global Expansion & Internationalization Strategies" as well as "Digitalization & Innovation". Her research projects often take a cross-cultural perspective and use various research methods.