Piccia Neri

WordPress & digital marketing

My twitter handle:

@piccia

My website/blog:

https://www.piccianeri.com/

My topics:

wordpress ux digital marketing photography graphic design web design design for geeks

My languages:

English French Italian Spanish

My city:

Valencia

My country:

Spain

My bio:

Piccia Neri is a WordPress consultant, graphic designer, creative director and photographer.
Currently, Piccia runs her own web consultancy agency, dedicated to tailoring brands and marketing-driven websites that increase sales for high-achieving businesses and entrepreneurs, using WordPress as her tool of choice. Piccia also speaks, lectures and educates geeks, developers, marketers and techies on the importance of good design and UX on the web today.

Over the course of 2.5 decades, Piccia has gathered together an extremely varied portfolio that spans from global corporations to venerable cultural institutions. She has worked directly with Shell Syria, National Gallery, London, Tate Gallery, Liverpool, British Council, London and on location in Shanghai, China, British Museum, London. Piccia has also collaborated with top London agencies working on giant multinational brands, from Unilever to Diageo.
Piccia led the creative direction of the design department at the British Film Institute, London. In this role she also delivered workshops and created educational programs for the BFI, in conjunction with University of Middlesex and University of the Arts, London. This led to work with many film festivals and institutions, including: Bird's Eye View Film Festival, Hors Pistes Film Festival (Pompidou Centre, Paris), BFI Lesbian and Gay Film Festival, BFI Future Film Festival, BFI London Film festival and more.
Piccia worked for 5+ years as freelance designer in the art department of the Sunday Times Magazine.
She served on the board of the Chartered Society of Designers as vice-president from 2013 to 2016.

Examples of previous talks / appearances:

  • Colour on the web: colour theory, usability and accessibility

    Colour is an essential design element. When we design for the web, we’re sometimes conditioned in our colour choices by the colour palette of the brand we’re building the site for. However, usability and accessibility must be the first consideration in our choice of colours and their application.

    This talk starts from basic colour psychology and theory, and gives practical guidance on how to approach and use colour on the web for better accessibility and UX.

    This talk is in: English
  • How to use the principles of Design Thinking for better UX and marketing results

    Many clients come to us thinking that design is just about making things pretty in a website. And as such, it’s a luxury that can be taken out of the overall investment.
    On the contrary!
    This talk will show you how using the 5 stages of the Design Thinking process in a new website build will guarantee great results in terms of UX as well as marketing. This solution-based approach makes sure that you start building a website knowing exactly what the target audience needs are, and how to meet them. What’s even better is that knowing the basics of the Design Thinking methodology will also give you a rock-solid framework to solve any problem. The Design Thinking approach can make all the difference between a website that converts, and one that gathers cyber dust.

    This talk is in: English
  • UI that rocks: A practical introduction to Gestalt principles applied to web design

    22 June 2018, TYPO3 Developer Days Conference
    This talk shows how the application of simple principles of Gestalt psychology can greatly enhance the design of WordPress websites. Most of us probably use some of those principles intuitively already. However, consciously adopting a Gestalt-driven approach helps us hugely towards creating a more meaningful, efficient and improved experience of our websites for our end users. And by the way: it's not necessary to be an expert to use these principles. The talk covers a selection of the Gestalt principles that have a real, practical role in the designing of web pages. Examples of real-world applications will be provided.

    This talk is in: English
  • Colour on the web: colour theory, usability and accessibility

    Colour is an essential design element. When we design for the web, we’re sometimes conditioned in our colour choices by the colour palette of the brand we’re building the site for. However, usability and accessibility must be the first consideration in our choice of colours and their application.

    This talk starts from basic colour psychology and theory, and gives practical guidance on how to approach and use colour on the web for better accessibility and UX.

    This talk is in: English
  • El color en la web: teoría del color, usabilidad y accessibilidad

    Colour is an essential design element. When we design for the web, we’re sometimes conditioned in our colour choices by the colour palette of the brand we’re building the site for. However, usability and accessibility must be the first consideration in our choice of colours and their application. This talk gives practical guidance on how to approach and use colour in your web designs, with a few touch points on colour psychology and theory.

    This talk is in: Spanish
  • WordPress Valencia – La teoría Gestalt en el diseño de páginas web – 16 May 2018

    Talk on Gestalt theory applied to web design, for WordPress Valencia meetup.

    This talk is in: Spanish
  • Crea una UI rompedora con los principios Gestalt aplicados al diseño web

    30-minute with 15 minutes Q&A at WordCamp Madrid, 21 April 2018. This version of the talk is in Spanish. The talk shows how the application of simple principles of Gestalt psychology can greatly enhance the design of WordPress websites. Most of us probably use some of those principles intuitively already. However, consciously adopting a Gestalt-driven approach helps us hugely towards creating a more meaningful, efficient and improved experience of our websites for our end users. And by the way: it’s not necessary to be an expert to use these principles. The talk covers a selection of the Gestalt principles that have a real, practical role in the designing of web pages. Plenty of examples of real-world applications are provided.

    This talk is in: Spanish
  • FILMONOMICS – Looking after your assets – Birds Eye View Film Festival

    Panel talk for Birds Eye View Film Festival
    Every filmmaker knows they have to engage with social media early on to ‘build an audience’ – but that isn’t the only route to success. Film marketing expert Debbie Rowland (Curzon/Artificial Eye, Twentieth Century Fox, Icon) leads this panel discussion about how to release specialised films and what assets are needed to execute a perfect campaign – including what makes a great movie poster.
    panel

    Deborah Rowland | Entertainment Marketing and Film Distribution Expert

    Piccia Neri | Designer

    Andy Green | Account Manager at Organic PR

    Tanya Laird | Consultant and Digital Entrepreneur

    This talk is in: English
  • University of Wollongong – Artist in Residence – Workshop and talks

    Paid residency at the University of Wollongong, NSW, Australia, April 2011. I taught a workshop on film poster design to 2nd-year graphic design students. During the course of the residency, I also gave faculty-wide talks on my practice as a designer.

    This talk is in: English
  • WordPress Valencia – Using Beaver Builder and Toolset

    WordPress community talk on how to extend the use and possibilities of a page builder by adding a custom post types tool. Geeky but very useful for the community of professionals!

    This talk is in: Spanish