Natalie Schönbächler

Marketing Distribution Manager, Switzerland Tourism

Main focus: Digital Marketing Specialist

Twitter handle: @nat_schoe


Languages: German, English

City: Zurich

Canton: Zurich

Country: Switzerland

Topics: influencer marketing, branding, digital marketing, campaigning, social media, tiktok, performance marketing, ai marketing

Services: Talk, Moderation, Workshop management, Consulting, Coaching, Interview

  Willing to travel for an event.

  Willing to talk for nonprofit.

Personal note:

Knowledge transfer is my passion. I am motivated to inspire audiences around digital marketing. Since 2018, I have been regularly lecturing at various universities in the field of digital communication and designing workshops on topics around social media, performance marketing and campaign planning. I look forward to hearing from you.


Natalie Schönbächler is responsible for strategy and implementation of interdisciplinary marketing campaigns with a focus on media planning at the national marketing organization Switzerland Tourism. She has extensive channel expertise in social media and has been responsible for Switzerland Tourism's TikTok project since the beginning of 2020. Previously, Natalie Schönbächler was Marketing and Communications Manager at the digital agency Webrepublic. She also teaches digital communication and marketing at various educational institutions. She studied tourism and business administration with a specialization in marketing and has furthered her education in university didactics at the PH Zurich.