Martina Skender

Innovation Strategyst

Main focus: Innovation projects & teams

Websites/blogs: ,

Languages: English, Croatian

City: Tel Aviv, Israel

Country: Israel

Topics: innovative corporate culture, innovation, ux innovation, research, strategy, ux research

Services: Talk, Moderation, Workshop management, Consulting, Coaching, Interview

  Willing to travel for an event.

  Willing to talk for nonprofit.

Personal note:

Hi! Thanks for visiting my profile. I would love to hear from you! All the best, Martina


I lead innovation projects in cross-functional environments, through a consumer-centered approach that combines design thinking, innovation theory and agile project management. I aim to inspire my team to “do the research”, practice outcome-oriented rapid cycles of prototyping and testing, and be kind.

I chose this job because it fits my experience, curiosity and skills. I am a pragmatic designer/inventor type who obsessively wishes to improve people's lives. I bring business consulting and business design experience, and love to help founders create strong strategies for their startups with the goal of creating stable growth combined with the positive change in the society.

Examples of previous talks / appearances:

Initiating Innovation Projects
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Starting a new project is hard, especially when it's just an "idea."

It can be hard to know the first steps in helping companies identify innovation opportunities and develop new products.

Martina Skender, Researcher & Innovation Strategist, will talk about her journey in innovation—from UX design and research to innovation consulting. She will share practical skills in initiating innovation projects that she learned throughout her career.

This talk about UX research and innovation strategy will cover:
-What do we mean when we say innovation project
-Practical tips to consider before starting an innovation project
-The role of UX research in innovation

This talk is in: English