Maria Chiariello

Art as a strategy - using the potential of artistic-creative approaches and promoting innovative entrepreneurship

Artists and entrepreneurs have more in common than many initially think.
What has always connected art and business is the desire to create something new - in short: to produce innovations.

But neither "art" nor "business" are aware of this commonality. Rather, both try to achieve their goals in separate contexts.

This is where "art as a strategy" comes into play. If we build a bridge between artistic expertise and economic know-how, fruitful synergies become possible. Co-creation is the interdisciplinary (cross-disciplinary), collaborative work between artists and "non-artists".

Many companies have already committed themselves to skills such as "co-creation" and "interdisciplinarity", but if we look into the details, there is often not much to see of lived co-creation and innovation.

This lecture is intended to invite you to think outside the box and see art - or rather artists and their skills - in a new light. It is intended to encourage you to leave the beaten track and allow experimental, open-ended work within your own ranks. Ultimately, this is the only way to create something truly new and creative.

The results will be impressive - I promise.

Maria Chiariello works at the interface between art and business.

Under the business name ARTISTA, she has created a place where the potential of being an artist and entrepreneurship is combined.

"Art as a strategy" is not only the main theme of Maria Chiariello's work, but is actively lived. The potential of artistic and creative approaches is repeatedly emphasized, and she argues that art can and should find its way into business contexts.
Especially when companies have a real interest in innovation.