Maren Ingrid Kropfeld

Sufficiency Researcher and Lecturer

Main focus: Sustainable Business Models

Twitter handle: @mareningrid


Languages: English, German, Norwegian

City: Karlsruhe, Germany

Country: Germany

Topics: marketing, sustainability, sustainable development

Services: Talk, Moderation, Workshop management, Consulting, Coaching, Interview

  Willing to travel for an event.

  Willing to talk for nonprofit.

Personal note:

Sustainability is my passion. Sustainability is the future. And there will be no sustainable future without sustainable businesses. The path won’t be easy, but the sooner we acknowledge that sustainability is a win-win-win strategy, the better we are prepared for the present and the future. So what are we waiting for?


I am a freelance lecturer and editor and currently pursue my PhD at the University of Oldenburg. My research focus is on sufficiency-based business models.
My origins are in Middle Franconia, Germany, my current home is Karlsruhe, and my heart is European. I try to live a sustainable live that‘s fun and can be an inspiration for my community. After having studied Intercultural Management and Communication at the Karlshochschule Karlsruhe and finishing my Master‘s degree in Management at ESCP Europe, I worked briefly in the industry before deciding to follow my passion and to start my own PhD project on sustainable business models. I am asking myself how businesses can help us to consume less – and thus, more sustainably. Further focus topics in my research and teaching activities are the Sustainable Development Goals, post-growth, sustainable consumption and social practice theory.

Examples of previous talks / appearances:

Rotary Basel: The Business Model of Enough

Presentation and discussion on my research area of sufficiency-based business models. Why do we need sufficiency for sustainability? How does the business model of enough look like? What are best practice examples and what can we learn from them?

This talk is in: English