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Kamales Lardi

Kamales Lardi
social media strategy
Examples of previous talks / appearances:

6th European CMO Conference in Zurich

Social media strategy overview and approach to linking social media initiatives to business goals.




Global Bank - Social media training for employees



Presentation for a global bank in Switzerland on an introduction of social media, application of social media in the banking industry and some key rules for social media use in banking.




Somexonair - Application of Social media in customer service & Eurail case example



Description of how social media could be applied in customer service and description of the Eurail case example.




Swiss Competitive Intelligence Association

Presentation to the members of Swiss CIA on application of social media and social data for competitive intelligence and market analysis.




BeeSocial Event - How to engage your customer community

Presentation at the BeeSocial event organised by Beekeeper.ch. The presentation defined a clear approach in order to successfully engage with customers and eventually translate those interactions into meaningful business value.




SAM-Talk

Presentation at the Swiss Association of MBAs entitled 'Social Media
The misunderstood
Medium' (similar format to Ted Talks).




Social Media Strategy book launch



Presentation at my book launch event entitled 'Linking Social Media to Business Goals', covering an overview of the social media strategy framework.