advertising influencer marketing business development entrepreneurship leadership digital transformation digital marketing women in business digital media women new work digital strategy innovation online marketing mobile applications consulting artificial intelligence social media robotics research digital ethics chatbots women in digital diversity
German English Spanish
At DATAGROUP Mobile Solutions, we provide customer-focused disruptive strategies and concepts for mobile communication, based on artificial intelligence, machine learning, and state-of-the-art development. If you're looking for someone with a deep understanding of the digital, collaborative and connected world, that can also translate technical requirements into technological concepts and specifications, just hit me up.
In the last few years brands like Daimler, LG, Zalando, Mondelez, L'ORÉAL, Bosch and Google marked my path into a digital future. Started from the bottom... at a local radio station to an editorial assistant for a publishing house specialized on beauty. Completing my studies in media economics (B.A., Stuttgart Media University) while working as Marketing Consultant for a local automotive consulting company and shaping the internal Marketing Communication platform for Mercedes-Benz. Entering the colorful and sometimes freaky agency world, my big love for technology, data and everything digital started to grow. At webguerillas, one of Germanys leading Social Media agencies my profile has been completed and so I joined the VICO Research & Consulting family, soaking up Big Data and the latest trends from the web to create unique social and virtual experiences. That’s when I started to learn how to challenge current business models in order to establish new mindsets, create new work economies and optimize processes. Now here I am, re-envisioning and driving change in how companies operate.
Monatliches Update zu den aktuellen Social Media Trends und Hypes auf der Social Media Night des Social Media Club Stuttgart.This talk is in: German
Impuls-Vortrag: "Influencer – Blah. Platzt 2017 die Influencer-Blase? Warum es nicht mehr reicht, den hippen Creator ein Produkt vor die Kamera halten zu lassen und warum sich dennoch der Einsatz von Meinungsführern lohnt."This talk is in: German
Praxis-Talk auf dem ersten Influencer Marketing Forum in München: "Influence your home - Wie LG Electronics sein Home Appliances Segment insta-worthy in Szene setzt"
Interview zum Vortrag: http://espresso-digital.de/2017/11/30/julia-antkowiak-fuer-erfolgreiches-influencer-marketing-gilt-data-is-king/This talk is in: German