Isabelle Christine Rath

Brand Positioning & AI Expert

Main focus: AI & Marketing


Languages: English, German

City: Hamburg

State: Hamburg

Country: Germany

Topics: artificial intelligence, social media, event marketing, social media content, ai, social media strategy, thought leadership, ai marketing, chatgpt

Services: Talk, Moderation, Workshop management, Consulting, Coaching, Interview

  Willing to travel for an event.

Personal note:

For the past few months, artificial intelligence has been making its way into our lives. Isabelle Rath demonstrates how it can be effectively used for various (marketing) disciplines and combined with human performance to become a powerful tool.

Furthermore, Isabelle Rath has been a social media expert for over 15 years and covers topics such as social media strategy, content strategy, community management, crisis communication in the social web, social media editorial planning, tone of voice, social media performance measurement, social media for beginners, trends and developments in the social web, and employer branding.


Isabelle Christine Rath is a self-employed marketer who specializes in brand and personal positioning on social media, as well as panel, round-table, and training events, and the design and moderation of podcasts and live streams. With the emergence of tools like ChatGPT and Midjourney, she has expanded her expertise to include AI-related topics and utilizes her knowledge of various tools in her projects.

Isabelle's experience spans digital media, corporate social responsibility, public relations, event management, and brand marketing. She helps companies adjust their strategic direction to align with the latest technologies and trends, as well as clear key performance indicators (KPI).

Since 2022, Isabelle Christine Rath has been operating "AnywhereSheGoes," serving various clients in the B2C and B2B sectors. Prior to this, she spent a total of 14 years in various marketing and communication teams at well-known companies such as Tchibo, Grohe, and Dräger.

Examples of previous talks / appearances:

Mistverstanden - Marketing für dich und mich, mit Schmackes, ohne Buzzwords, Bullshit Bingo und Bla-Bla.

Mistverstanden ist ein Podcast von und mit Isabelle Rath und Jörn Sieveneck, der Grundlagen und Trends in Kommunikation und Marketing im Hinblick auf aktuelle Gesellschaftsentwicklungen leicht verständlich aufbereitet und konsequent diskutiert.
Beide Moderator:innen blicken jeweils auf eine mehr als 15-jährige Vergangenheit als Kommunikationsstrateg:innen zurück und haben zum Ziel, mit Mistverstanden sowohl Fach- als auch fachfremdes Publikum anzusprechen und damit über multiple Zielgruppen mit entsprechendem Interesse in einfacher Sprache Aufklärungsarbeit zu leisten.

This talk is in: German