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Indra Kupferschmid is a German typographer and teacher based in Bonn and Saarbrücken. After studying visual communication at the Bauhaus-University Weimar and with Fred Smeijers in the Netherlands, she founded her own studio mainly working in publication design; research projects on architecture and housing; typeface development for print, packaging, consumer-product interfaces and electronic devices.
Since 1997 she has been teaching typography and type design at several design schools, and since 2006, she has been a professor at HBKsaar, University of the Arts Saarbrücken, at the South–West German border to France. She’s a member of the DIN committees on legibility of typefaces and type classification, which has also been a long-time research field of hers. For the rest of her life, she will be working on Type Record, an extensive database on fonts and related matters.
Her typographic reference book, Buchstaben kommen selten allein, published by Niggli, was awarded one of the best designed books in Germany. She is co-author of Helvetica forever, by Lars Müller Publishers, writes articles, contributes to websites such as Fonts In Use, Webtype and Typographica, takes part in juries, gives lectures regularly and presents other great minds at the annual TypoBerlin conference.
Presentations on choosing fonts, typography, web typography, type design, font marketing, the type industry, education, legibility and readability, type history, sans-serif typefaces, (the history of) Helvetica, type technology, letterpress printing, photo-typesetting etc.