Edna Kropp

Main focus: Digital Transformation and AI

Languages: German, English

City: Berlin

Country: Germany

Topics: digital innovation, product management, digitale transformation, women in tech, user centered design, moderation, virtual reality, augmented reality, usability, ux, user experience, artificial intelligence, requirements engineering, ai, conversational ai, equal ai, messaging, usable ai, sales consulting, conversational commerce, usable security


Computer scientist with experience in consulting and sales, including Digital Transformation Strategy, Conversational AI, User Experience, Sales

Examples of previous talks / appearances:

10/2018 @ chatbot summit Berlin: Reinventing your website through Conversational Commerce:
 AI-powered conversational web page

Talk about the steps a business can take to build a conversational web experience with the capability to customize content based on the visitor’s intent in real time, and convert more web visitors into leads and sales using messaging and AI-powered bots.

This talk is in: English
Human Centered Design im industriellen Kontext, World Usability Day Berlin 2014

Vortrag über das Optimierungspotential von industriellen IT-Projekten durch HCD auf dem World Usability Day Berlin 2014

Human Centered Design in Agile Fixed Price Projects, Workshop on Usabiilty in Requirements Engineering, Karlskrona 2014

Talk on HCD in agile fixed price projects at a workshop on usability in requirements engineering in Karlskrona Sweden 2014

see also: http://toc.proceedings.com/23562webtoc.pdf


Responsive Retrofitting von Webanwendungen und Eyetracking in Usability Tests, Webinale Berlin 2014

Die WM für die Jackentasche - Ein Vortrag über Responsive Retrofitting von Webanwendung und Eyetracking im Einsatz bei Usability Tests auf der Webinale 2014


The role of an on-site UX consultant in software development processes, LinuxTag Berlin 2014

Talk at LinuxTag in Berlin. Title: Let an on-site UX consultant break down the walls between design and engineering.

Human Centered Design für Informatiker, Freie Universität Berlin 2012

Semesterbegleitender Kurs zum Thema Usability, User Experience und User-Centered Design am FB für Informatik an der Freien Universität Berlin

Interplay of Usability and Requirements Engineering in Facts Analysis for Patent Lawsuits, Workshop on Usability Requirements 2012

Talk on Interplay of Usability and Requirements Engineering in Facts Analysis for Patent Lawsuits, Zurich, 2012

Gewerblicher Rechtsschutz für Techniker, Freie Universität Berlin 2011

Semesterbegleitender Kurs am FB Informatik der Freien Universität Berlin zum Thema gewerblicher Rechtsschutz für Techniker (Patente, Gebrauchsmuster, Marken, etc.)