Dr. Petruta Tatulescu

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Women Entrepreneurs

My topics:

empowering women frauen in der wirtschaft women entrepreneurs women leaders

My languages:

German English Romanian Italian French

My city:


My country:


My bio:

Curriculum Vitae

Relevant Professional Experience

Since January 2017 CEO, Iternas Gmbh Stuttgart, Germany
 Managing and growing a management consultancy
 After the first 3 months scalable growth
 In the first 3 months: won new accounts, established new Training Division, hired new employees, established business partnerships

July 2013 - present Managing Consultant and Trainer, Heidelberg, Germany
 Managing Consultant
• Industries: Media, IT, education, fashion, agribusiness, etc
• Focus areas: strategy, business development, sales, marketing, communications and PR
• Company size: corporations (Burda Germany, Brita Germany), SMEs (Bruns Import Export Germany, Cosmo S.R.L. Romania) and start-Ups (Octonius Inc. Palo Alto USA, ViciQloud UG Walldorf Germany, Tatiana Tailoring Dubai UAE, Pulseshift.com, von Rechtenthal Germany, Besenflitzer Germany, etc.)
 Management Trainer – taught MBA students and corporates
• Topics: Strategic Management, Entrepreneurship, Project Management, Sales, Marketing, Communications and PR.
• Customers: various universities and corporate customers in Germany and abroad, e.g. Ruprecht-Karls-University Heidelberg Germany, Schiller International University Heidelberg Germany, Essentials Consulting UK.
• Training languages: English and German.
 Political Consultant for various organizations: UNECE, The Chancellery of the Romanian President, etc.
Since June 2005 Observer at the UNECE United Nations Economic Commission for Europe, Geneva, Switzerland
 Observer status with the Working Party VI on Rules and regulations, Compliance and ISO/ CE standards.
 Advisory and communication.

Sept. 2014 Consulting Project with the Chancellery of the Romanian President Traian Basescu, Bucharest, Romania
 Project development in Change Management
 Strategic development and consultancy
 Proposal of reform and implementation

Jan. – June 2013 Manager PreSales, Marketing and Solution Management, Compiricus AG, Düsseldorf, Germany (IT and consulting company for banking and insurance)
 Marketing and sales strategy, communications: homepage, press releases, newsletter, brochures, etc. Presales: success stories, references, etc.
 Sales activities for Germany, Switzerland and the US: trade fairs, negotiations, etc. and partner management
 In charge of a budget of 120 000 €

Sept. 2010 – Dec. 2012 Assistant Professor of German, Trinity College Dublin, Ireland
 German literature, area studies, cultural history and language classes for 1st, 2nd and 3rd years
 Strategic partner management with the German Embassy, the Swiss Embassy, the Austrian Embassy, the Goethe Insitute and with companies and corporations.
 In charge of the German language drama group and the yearly German debate between Trinity College Dublin and University College Dublin (UCD). Event management, sponsor acquisition, directing, production, organization, fund raising, booking, etc.
 Supervision, coaching and counseling of the applicants for the DAAD scholarships and licensed onDaF (online test German) exam center (equivalent of TOEFL Test of English as a Foreign Language exam)

Sept. 2006 – April 2008 Manager, SAP AG Walldorf, Germany
SAP Process and Policy Manager, VBM Deployment EMEA Region
 SAP Business by Design – deployment in the EMEA region
 External presentations
 Testing, Train-the trainer and process management
SAP Global Reference Manager and Content Production Lead, Global Marketing
 In charge of the global reference program for various SAP solutions: SAP SRM, SAP SAM, Duet, SAP E-Sourcing, SAP XI, etc.
 Budget and personnel responsability
 Success stories and success profiles production
SAP Customer Reference Manager, German Marketing
 In charge of the international reference customers within the German department
 Communication with the stakeholders

2003 – 2010 Journalist, Heidelberg, Germany
 Publications in various media: Journal Ruperto Carola Heidelberg, SAP World Walldorf, Ruprecht Heidelberg, amongst others
 Interviews with: Kofi Annan, former Secretary General of the UN, Dietmar Hopp, founding member of SAP AG, Prof. Geir Lundestad, Director of the Norwegian Committee, the Nobel Peace Prize, Oslo, Dr. Mohammed Saleh, former Director of the Egyptian Museum in Cairo, Fanta 4, Flo Rida and various contemporary artists amongst others
 Articles, interviews and reviews

1999 – 2006 Senior Trainer for English and German, Germany
 Developed and taught courses for: SAP AG Walldorf, Heidelberger Druckmaschinen Heidelberg, Roche Mannheim, BASF AG Ludwigshafen, Max Planck Institut für Molekulare Zellbiologie und Genetik, Dresden, HP Walldorf
 Varying levels from beginner to advanced, as well as courses targeted at professionals. (business, technical, financial English and German)
 Developed content for e-learning course – “Blended Learning”, on-line learning program; part of my tasks were: devising lessons, creating modules, structure, content, exercises, tests, weekly on-line chat updates with the students, etc
 Performed business translations
 Increased the number of students and requests for language courses


2016 Ruprecht-Karls-University Heidelberg, Germany, PhD
 Published in September 2016

2013 The Open Universities of Australia
 Strategic Management

2007 Ruprecht-Karls-University Heidelberg, Germany, M.A.
 German and English Literature and Linguistics


 Sales, Strategic Management, Marketing: Marketing Process and Project Management (SAP University).
 State certified translator for Romanian and German

Computer Skills

 Customizing and user: SAP FI/CO (TRM, CML), SAP R/3, ISP, SAP CRM, RMS, ICP, SAP Business ByDesign, internal systems
 Microsoft Office: Word, Excel, Access, PowerPoint, Outlook


 Romanian - native speaker
 English and German - near native speaker
 Italian and French - good reading, speaking and writing ability.
 Spanish, Arabic and Russian - basic.

Social Commitment
 Involved in and supporting numerous national and international projects since 1998.

References and certificates: from professors and employers, available upon request.
Also available upon request: a complete publication list and continuous education.

Examples of previous talks:

  • 20th Global Women Leaders Conference, Dubai, UAE


    Mein Vortrag über "Empowering Women Entrepreneurs" wurde akzeptiert und sollte am 8. März 2017 gehalten werden. Aufgrund einer Terminverschiebung konnte ich diesmal nicht teilnehmen, mein Vortrag ist nun für nächstes Jahr fest eingeplant.

  • Interview


    5. Januar 2017 Gala LSRS und Interview mit TVR International https://www.youtube.com/watch?v=f4GSIq5E1QM und

  • Präsentation meines Dissertationsthemas


    Mai 2015 10. Nachwuchskolloquium „Literatur und Interkulturalität“ Germersheim-Heidelberg-Marburg. Präsentation meines Dissertationsthemas.

  • „Sag die Wahrheit“, SWR Fernseher


    14. Juli 2014 Erstausstrahlung „Sag die Wahrheit“, SWR Fernseher

  • Moderation


    Februar 2012 Organisation und Moderation der 15. jährlichen Debatte zwischen Trinity College Dublin und UCD, GMB Building, Trinity College, Dublin, Irland.

  • “Gender and Identity at Boarding Schools: Outcast Teachers in Mädchen in Uniform (Germany, 1958) vs Loving Annabelle (US, 2006)”


    Dezember 2011 Fourth Biennial Conference of the German Studies Association of Australia (GSAA). Tagungsort: The University of Queensland, St. Lucia, Brisbane. Hosted by the German Program, School of Languages and Comparative Cultural Studies and the Faculty of Arts, The University of Queensland. Vortrag über “Gender and Identity at Boarding Schools: Outcast Teachers in Mädchen in Uniform (Germany, 1958) vs Loving Annabelle (US, 2006)”

  • „Respekt in der Internatsliteratur“


    Juli 2011 „Kommunikation von Anerkennung“. 4. Interdisziplinäres Forschungskolloquium der Respect Research Group für Nachwuchswissenschaftler (Graduierte, Doktoranden, junge Promovierte) vom 21. bis 24. Juli 2011 in Hamburg und auf Gut Siggen in Ostholstein. Vortrag über „Respekt in der Internatsliteratur“ http://www.respectresearchgroup.org/

  • „Tadzio – eine männliche Lolita?“


    Mai 2011 Thomas Mann Gesellschaft Düsseldorf e.V. Studierenden- und Doktorandenforum: Thomas Mann - ein Langweiler? Vortrag über
    „Tadzio – eine männliche Lolita?“ http://www.thomasmann-duesseldorf.de/aktuelles/veranstaltung/article/4-studierenden-und-doktorandenforum/

  • “Concept vs. Language: Sex and Sexuality in German Literature. Prostitute Guide vs. Vulgar Girl”


    Juli 2010 Contemporary Women's Writing Network Conference, San Diego. Vortrag über “Concept vs. Language: Sex and Sexuality in German Literature. Prostitute Guide vs. Vulgar Girl”

  • Internat zwischen Sex & Drugs & Rock'n'Roll


    Mai 2010 Zwischenzeit, Grenzüberschreitung, Aufstörung -Bilder von Adoleszenz in der deutschsprachigen Literatur. Wissenschaftliche Tagung am Zentrum für Deutschsprachige Gegenwartsliteratur und Medien (ZGM) der Universität Zielona Góra, Polen. Tagungsleitung und Veranstalter: Prof. Dr. Carsten Gansel (Universität Gießen) und Prof. Dr. Pawel Zimniak (Universität Zielona Góra) http://www.uni-giessen.de/cms/fbz/fb05/germanistik/abliteratur/glm/forschung/tagungen/zwischenzeit-adoleszenz

  • “Lesbian Lives at Boarding Schools in Film: Mädchen in Uniform vs. Loving Annabelle”


    Feb. 2010 Lesbian Lives XVII: “Lesbian Lives, Studies and Activism: In-laws, Outlaws and Other Relations”. University College Dublin UCD, Ireland. Vortrag über “Lesbian Lives at Boarding Schools in Film: Mädchen in Uniform vs. Loving Annabelle”.

  • Modern Language Association MLA Convention 2009, Philadelphia, USA


    Dez. 2009 Modern Language Association MLA Convention 2009, Philadelphia, USA. Vortrag über “Emilia Galotti versus Kabale und Liebe: A Language Appraisal”, Teil der Sitzung 223. Lessing, Schiller, and Dramas.

  • Feminist and Women’s Studies Association (UK and Ireland)


    Juni 2009 Feminist and Women’s Studies Association (UK and Ireland) Conference 2009, Edgehill University, Liverpool, UK. Vortrag über Lolita – femme fatale, femme fragile, femme enfant?

  • Heidelberger Graduiertenschule für Geistes- und Sozialwissenschaften


    Mai 2009 Heidelberger Graduiertenschule für Geistes- und Sozialwissenschaften. Forum 2009. Präsentation des Dissertationsprojektes. Einführung in den Wissenschaftsjournalismus.

  • Bericht vom Europäischen Bürgerforum


    18. – 19. Februar 2009 Deutsche Welle TV. Bericht vom Europäischen Bürgerforum, wo ich eine Gruppe moderiert habe.

  • Lolita - American vs. German version. Female character development in the 20th century


    Okt. – Nov. 2008 4. Internationale Konferenz: The Erotic. Organisiert von dem Netzwerk Inter-Disciplinary in Salzburg, Österreich.
    Vortrag: Lolita - American vs. German version. Female character development in the 20th century

  • Lolita – zwischen femme fatale, femme enfant und femme fragile


    Mai 2008 Lolita – zwischen femme fatale, femme enfant und femme fragile. Eine Untersuchung der Entwicklung der Frauenfiguren in der deutschsprachigen Literatur des 20. Jahrhunderts. Vortrag / Vorstellung meiner Doktorarbeit auf dem Dritten Internationalen Doktorandenkolloquium Germersheim / Heidelberg. Seminar für Deutsch als Fremdsprachenphilologie, Ruprecht-Karls-Universität Heidelberg.

  • Th. Mann, Der Tod in Venedig. Tadzio als Lolita Figur.


    Mai 2008 Th. Mann, Der Tod in Venedig. Tadzio als Lolita Figur. Vortrag als Teil des Pro Seminars Th. Manns Novellen. Auf Einladung von Dr. B. Scheiner. Seminar für Deutsch als Fremdsprachenphilologie, Ruprecht-Karls-Universität Heidelberg.

  • Political Marketing – Democracy for Sale?


    Mai 2007 Sprecherin - Political Marketing – Democracy for Sale? –Konferenz und Debatte organisiert von der Universität Warschau, Polen, in der Biblioteka Uniwersytetu Warszawskiego / Universitätsbibliothek, Warschau. Radiointerview, Speech, Rede, Debatte, etc. über Corporate Marketing vs. Political Marketing

  • Sprecherin auf der Pressekonferenz der Music Media Campus @ Popkomm, Berlin, 2005.


    Sept. 2005 Sprecherin auf der Pressekonferenz der Music Media Campus @ Popkomm, Berlin, 2005. Präsentation der Ergebnisse. Mitstreiter waren Gareth Jones, ehemaliger Produzent der Depeche Mode, Trevor Wilson und Jens Quandt. Pressekonferenz organisiert von Music Media Park in Zusammenarbeit mit MTV, Studio Babelsberg, Goethe Institut, etc.