Main focus: SEO in times of AI
Websites/Blogs/Social Media Accounts:
https://danileitner.ch/en/
https://danileitner.ch/en/dani-leitner-profil/
Social Media:
Languages: English, German, Spanish
City: Zurich
Country: Switzerland
Topics: marketing, seo
Services: Talk, Workshop management, Coaching, Interview
Willing to travel for an event.
Willing to talk for nonprofit.
I speak about strategic SEO with a strong business focus – especially in B2B contexts, for complex websites, and in international markets. My core topics are topical authority, AI-driven search visibility, and positioning in the DACH region, with a particular focus on Switzerland. My goal is not just to share knowledge, but to create tangible “aha” moments that truly help businesses move forward. As an active member of Toastmasters, I’m continuously working on refining my presentation skills to make an even stronger impact on stage.
Dani Leitner is an SEO expert based in Zurich, helping companies get found on Google.
With a background in computer science and IT project management, she advises international businesses on how to position themselves in the German-speaking markets. Her focus is on strategic SEO for complex B2B websites, international visibility, and AI-driven search systems. As a speaker, she shares practical insights at international conferences, covering topics like brand building, topical authority, AI visibility, and positioning in the DACH region – with a special focus on Switzerland.
Examples of previous talks / appearances:
In this talk, Dani will share easy-to-follow steps and actionable tips on building topical authority for your website.
When Dani discovered how to create topical authority for her travel blog about Interrailing, it was a turning point in her SEO approach. The result: search engines fell in love with her site and started ranking her blog on page one for everything related to Interrailing. This success changed her approach to SEO strategies completely.
If you want similar results for your site, don't miss out on this talk! You'll learn what topical authority is, how to develop an SEO strategy focused on it, and why it might be the future of SEO.
This talk is in: English
En 2025 daba mi primera ponencia en español en Sevilla en el Andalu SEO. En el link se puede ver el video de la charla.
This talk is in: Spanish
Auf der Campixx in Berlin hab ich über die neuste Entwicklung rund um KI Suchmaschinen gesprochen, die unsere Marketingwelt und wie wir Traffic auf unsere Webseite bekommen komplett verändert.
Der Fokus war dabei, wie weit wir heute schon mit der KI sind, was Zahlen und Fakten sagen und wie es mit SEO und unseren Webseiten weitergeht in Zukunft.
This talk is in: German
Dani Leitner zeigte uns, was sie in ihren Jahren als SEO Consultant alles für Fehler auf Online Shops gefunden hat. Ihr Ziel war es, dass wir aufhören diese «Anfänger» Fehler zu machen und es endlich nicht mehr nur um Basics geht in ihren SEO Audits.
Sie hat ihr eigenes Unternehmen als SEO Consultant und arbeitet nach dem Motto: «Online gehts heute, perfekt machen wir morgen», denn nur was online ist kann auch Ergebnisse liefern.
This talk is in: German