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Claudia Lang is one of the founders of a novel life insurance model for the German market. The company’s approach is a purely online proposition: life insurance made simple and transparent for the digital customer. She has held various senior management positions in the international life insurance industry. As board member of Canada Life Europe, she was one of a small management team that launched the company into Germany in 2000 and transformed Canada Life into a strong player in Germany’s broker market. She has also held management positions in the Prudential (UK) Group, including Head of International Development. Claudia Lang was also previously Chairman of the Association of International Life Offices, an organisation that represents the interests of the cross-border life insurance industry. This role was important in providing her with insights from stakeholders outside of the industry, also at an EU level. These insights contributed to the development of Community Life and the idea of creating new ways for the customer in the world of insurance. Claudia Lang studied law at the University of Toronto Law School, where she received a doctor juris. She was admitted as barrister and solicitor in Ontario in 1985. After practicing securities law and specialising in IPOs, she moved to Europe in 1995. She is also admitted as solicitor in England and Wales.