Baddy Sonja Breidert

Main focus: Drupal

Twitter handle: @baddysonja


Languages: English, German, Icelandic

City: Frankfurt am Main

Country: Germany

Topics: agile, project management, leadership, ceo, drupal, user experience


Baddý Sonja Breidert (baddysonja) is the CEO and Co-Founder of 1xINTERNET, one of the largest Drupal web agencies in Germany.
Baddý graduated with B.Sc. in Computer Science from the University of Reykjavik in 2003 and after that completed her M.Sc. in Engineering Management from the Technical University in Vienna, where she today teaches Agile Project management and IT. She is also an European champion in Robotic Soccer - where she competed with her University in 2008.
Baddý is very active in the Drupal community and organizes Drupal conferences and events both in Iceland and Germany. Since January 2018, Baddy is a board member of the Drupal Association -

Examples of previous talks / appearances:

WIDS - Women in Data Science Conference

Why Open Source?
This talk was a lightning talk at the WIDS conference that took place at Reykjavik University on the 5th of March 2018.

This talk is in: English
Creating business value with Drupal

On the bottom line business decisions are always based on value, where value is the benefit in relationship to the cost.

Drupal 8 has a number of strong value propositions for enterprise customers:

Open Source
Configuration management
Multisite capabilities
Strong and flexible API
Built on standards
Sourcecode management with composer
Extensible features (commerce, media, headless, etc.)
In this session I will show how we position Drupal 8 as a value creating platform towards our enterprise customers.

Standardizing all applications to Drupal allows on the one hand to achieve significant value creation due to cost reduction in the areas of security auditing, quality assurance, deployment, hosting, and servicing. On the other hand new investments can largely be spent on innovation and improvement.

The information in this session will be backed by real case studies from our clients.

This talk is in: English