Anne Seubert
Main focus: Brands & Places
Twitter handle: @k
Website/blog: http://www.brandsandplaces.com
Languages: German, English, French
City: Berlin
Country: Germany
Topics: cultural coding, consumer trends, content strategy, community building, brand strategy, food trends, ehealth, brand value, branded environments, brand storytelling, brand marketing, barcamps, experience marketing, placemaking
Examples of previous talks / appearances:
Big Data has become a ubiquitous term, yet it remains poorly understood. In brief, Big Data is intelligence, it’s the classification and organization of the most pertinent trends in the digital world. It adds priceless clarity and rationale to digital achievements, strategies, and conversations. It can act as a guide to defining new products and services by highlighting gaps in the market.
In this space we are seeing the co-existence and co-operation of rational left-brain thinking and creative right-brain thinking. They are working toward the same goal: Designing Romantic Brands In The Big Data Age.