Anisa Boumrifak

Main focus: Digital Analytics

Twitter handle: @M8Macht


Languages: German, English, French

City: München

Country: Germany

Topics: web tracking, web analytics, data visualization, data analysis, online marketing controlling, data management, digital analytics, data-driven marketing


Starting in the late 90s with her first line of HTML, she took to web development and (online) marketing before she decided to pursue digital analytics on an all professional level in 2007. She has been working in this field ever since and is convinced that being a digital analyst is one of the most fascinating jobs a person can possibly have.
In 2011 Anisa founded M8 performance, an independent digital analytics and data management consultancy working with a variety of clients in different industries.
Anisa is lecturing and hosts several events in the Munich area aiming at professional exchange in the field of digital analytics and data science.

Anisa loves to talk about attribution modelling and the challenges of data-driven marketing - topics she is also blogging about regularly.

Examples of previous talks / appearances:

Speakerin emetrics 2014 und 2016

emetrics 2016:
DMP und Programmatic – Die ‚Magie‘ der (fremden) Algorithmen (...)

emetrics 2014:
„Effektiver attribuieren mit Kohorten 101“: Kampagnen-Optimierung mit Hilfe von Kohortenanalysen

Speakerin DMX Austria 2012

DMX Austria 2012
"10 Dos and Don'ts für's Mobile Marketing"

ONEtoONE-Seminar: Web Analytics II

Seminar im Rahmen der DDA-Lecture