Bochum / Düsseldorf / Köln
Anett is a PR Consultant and former Senior PR Manager of Metaio, the Augmented Reality Company. She is passionate about VR and AR and has deep knowledge about international PR for startups as well as medium sized tech companies. She gives advice in regards to successful international launch strategies & market influencers and implements your PR strategies for augmented and virtual reality experiences – worldwide.
Lightning talk at re-publica 2014, representing Metaio.
The secret of Augmented Reality (AR) is, that it´s very easy to use. It gives the user a concrete image of an idea, is exciting and entertaining – the recipe for success.
Some companies already use AR for advertisement, for instance IKEA, LEGO, McDonald´s, Audi and more. The question is: What else can be realized? The technique makes it possible to create a new reality, a mixture between the material and digital world. A camera recognizes real world pictures and collimates them with virtual information – simply with smart phones or smart glasses.
Future questions of AR-publishment are inter alia the decision between programming vs. non-programming, online vs. offline and own app vs. app-browser. While the AR-technique will establish itself in the advertising strategies, these questions are going to be answered.
Upcoming talk at DIGILITY 2016 in Cologne, September 23:
This talk will cover the Do's and Don’ts in communications for companies that market products and services for emerging technologies and will give you insights into effective international PR and Social Media strategies for VR and AR. How do you effectively communicate technology concepts that no-one has seen before and how do you bring them to the masses?
Google's Women Techmakers program provides visibility, community, and resources for women in technology.
My talk was called "I'm an alien - An unsual story of a woman in tech" giving insights into an unsual vita and experiences I made in the tech industry.