Amy is the CEO of NTEN: The Nonprofit Technology Network, a member organization that believes all nonprofits can make lasting change with the help of technology to be more effective and efficient. She is an author and speaker focused on technology and social impact. Amy works with nonprofits of all sizes around the world to use technology to better meet their missions. She is the co-author, along with Allyson Kapin, of Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage Your Community.
The viral ALS Ice Bucket Challenge was a watershed moment in the evolution of philanthropy, but using social media to raise money has not been a universally successful strategy. Stacy Palmer of The Chronicle of Philanthropy and Amy Sample Ward of the Nonprofit Technology Network join Hari Sreenivasan for a conversation about donating in the digital age.
Technology – back-end advances and social media alike – has changed the way we are able to make change. And it continues to shift every day. As campaigners, nonprofit organizations, advocates, and changemakers, how do we best adopt and adapt to be as effective and efficient as possible? NTEN’s research shows that organizations at the leading edge of the spectrum do a few key things differently, including putting technology in their strategic plans. How do we budget and plan for the tools we need? And most importantly, how do we ensure we don’t carry the work alone – what are the best practices for creating community-driven campaigns and bringing all of our community members online together in creating our future?