Alicia Sophia is a „digital native” of the first hour and combines a creative mindset and an entrepreneurial attitude with 20 years of professional experience in digital communication.
Her current focus is the analysis and support of new digital technologies on their settlement into societies and our day-to-day routine. She is a blockchain enthusiast and fan of decentralization, also a NewWork activist with strong ties into social fairness and sustainability.
In her daily work Alicia Sophia accompanies businesses into and through digital transformation processes, provides consultancy for start-ups in all questions around communication and CRM, evaluates on new business opportunities based on latest digital technology and develops custom-tailored marketing strategies.
She is also the founder and head of the EmbraceToken project, a blockchain initiative that will empower social work and helps to find an answer to the impending labour crisis caused by AI and robotics.
Alicia Sophia holds an M.B.A. in International Entrepreneurship and a B.A. in Communications and Social Sciences. Her home base is Berlin, further work places are New York and Montréal.
Next to her professional activities she is volunteering as Lay Judge at the district court (Landgericht) Berlin and engaged in the LSVD, the leading German federation for LGBTIQ* rights and visibility.
Digital marketing for millennials
New work and the future of the commons
The digital transformation of societies
Blockchain revolution and the way into a decentralized everything