Alexandra Witte

Head of Marketing Communications, SAP Labs Munich

Main focus: DIY - Create Brand Visibility

Languages: German, English

City: Munich

State: Bavaria

Country: Germany

Topics: social media content, digitale und virtuelle kommunikation, markenbekanntheit erhöhen, visibilität mit authentizität, authentic brand communication, create digital content yourself, video creation, virtuelle- und hybride events

Services: Talk, Moderation, Workshop management, Consulting, Coaching, Interview

  Willing to travel for an event.

  Willing to talk for nonprofit.

Personal note:

Brand Awareness and Digital Communication Expert with over eight years of international experience in building up SAP’s brand awareness on social media via a DIY digital approach, driving global digital sales excellence and community management.

As a passionate creator at heart and communication innovation enthusiast, I help companies, solopreneurs and teams to become more visible by crafting digital communication strategies that create authentic and impactful connections with their audience in an easy and cost-efficient way, à la DIY.

For as long as I can remember, I’ve always loved to create things, whether it’s designing my own pair of jeans as a teenager or building digital communication strategies at SAP - which is what I’m doing in my current job as Head of Marketing Communications, SAP Labs Munich.

Experimenting with new technology and digital communication trends has made me realize how much creative potential and resources we have, if we know how to unlock them. My experience shows that we have the power to increase brand awareness in a more impactful, authentic and cost-efficient way if we do it ourselves, independent from agencies. The true power unfolds when we work across teams and unite game-changers in one community. Examples include continuously becoming the vendor which is most talked about on social media during external events and increasing SAP Labs Munich’s reach by 20 times on social media with self-created videos, in 2022.

The “recipes of success”, templates and best practices that I have built up over the years, have empowered many employees to produce engaging digital content or events themselves, saving time and money. I want to inspire you to do the same: do not shy away from digital innovations but embrace them and become the innovative leader you know you are.

The benefits are multi-facetted: Authentic, engaging content builds trust with your audience, increases your brand awareness and pushes you to the forefront of innovation and modern work. It makes your brand stick out from the crowd and more approachable to establish a closer bond with your clients.

Today’s macroeconomic challenges and shrinking budgets force us to rethink how we get in touch with our audience and create visibility with impact.

My mission is to help you increase your brand awareness and experience the power of DIY, too.

There has never been a better time to start your digital communication revolution - are you ready?


Work Experience:

04/2020 – today Head of Marketing Communications at SAP Labs Munich
06/2016 – 03/2020 Global Innovation Lead in Digital Communication for Marketing and Sales, SAP
08/2014 – 05/2016 Account Executive for SMEs in Switzerland and Germany, Cloud Software, SAP

Awards and Recognitions:

10/2022 – LinkedIn Branding Certificate, The People Branding Company
07/2020 – Certified Digital Marketing Professional, DMI
10/2016 – SAP- & LinkedIn-certified Platinum Social Selling Trainer
08/2010 – 1st Certificate of Competent Communication, Toastmasters International


09/2012 – 06/2014 Master of Management (120 ECTS), Umeå School of Business, Sweden, Grade A
09/2013 – 01/2014 Semester abroad: Master of Competitiveness & Innovation, Deusto University, Spain, Grade A
08/2008 – 06/2012 Bachelor of Business Administration in Media and Entertainment Management (240 ECTS), Stenden University, the Netherlands, Grade: A, graduated with honors
02/2011 – 06/2011 Semester abroad: Marketing & Innovation Management, ESC Groupe Troyes, France, Grade: A


Cross-functional project management, community building and leadership, video creation, social media, organizing and moderating virtual, hybrid and onsite events, presenting in public, being a mentor

Examples of previous talks / appearances:

Changing the Game with Digital Engagement: Social Video

How can you use video to create more engagement on social media, reach prospective clients and encourage them to buy from you? Tune in this game-changers radio show to hear Jason Taylor, Grapevine6, Julio Viskovich, NextLevel Sales, and me discuss the benefits of using video content on social media for sales and marketing.

This talk is in: English
LinkedIn Live-Show: Wie Technologien den Vertrieb revolutionieren

Wie können neue Technologien den Vertrieb revolutionieren, d.h. den Vertriebszyklus skalieren, kosteneffizienter gestalten sowie zu schnelleren und deutlich mehr Abschlüssen führen? Antworten auf diese Fragen habe ich zusammen mit LinkedIn in LinkedIn’s erster Live-Show aus Deutschland diskutiert.

This talk is in: German