Eva-Maria Strobel
Attorney at Law
Main focus: IP, Tech, AI, Cyber and Data
Websites/Blogs/Social Media Accounts:
https://www.bakermckenzie.com/en/people/s/strobel-evamaria
Languages: English, German
City: Zollikon
Canton: Zurich
Country: Switzerland
Topics: intellectual property, portfolio management, strategy, cyber security, ai compliance, greenwashing risks, ai governance
Services: Talk, Moderation, Workshop management, Consulting, Interview
Willing to travel for an event.
Willing to talk for nonprofit.
I am Eva-Maria Strobel, and I am deeply passionate about the fields of Intellectual Property (IP), Artificial Intelligence (AI), Greenwashing, Green Trademarks, and regulatory aspects. My dedication to these areas stems from a genuine desire to help businesses and individuals navigate the complexities of modern technology and environmental responsibility.
In the realm of Intellectual Property, I understand the challenges that innovators face. I am committed to protecting their creations and ensuring they receive the recognition they deserve. My deep knowledge of AI allows me to address the ethical and legal implications of this rapidly evolving technology, providing clear and actionable advice that empowers my audience.
My work on Greenwashing and Green Trademarks is particularly close to my heart. I am deeply concerned about the impact of misleading environmental claims and am dedicated to promoting genuine sustainability practices. My insights help businesses not only comply with regulations but also build trust with their customers by adopting transparent and honest practices.
When I speak, my empathy and passion shine through. I connect with my audience on a personal level, making complex legal and regulatory topics accessible and engaging. My enthusiasm is contagious, inspiring others to take meaningful action in their own organizations. By choosing me as a speaker, you are not only gaining a wealth of knowledge but also a compassionate guide who truly cares about making a positive impact in the world.
Biography
Eva-Maria Strobel is a partner in Baker McKenzie's Zurich office. She co-Chairs the Firm's global IP, Technology and Data Practice Group and heads the Swiss IP, Technology and Data team. Eva-Maria is admitted to the bars in Switzerland and Germany, and worked in the Firm's Frankfurt office prior to relocating to Zurich. Legal 500, Chambers, WIPR, Managing IP and WTR 1000 praise Eva-Maria as one of the leading trademark lawyers in Switzerland.
Practice Focus
Eva-Maria focuses on the development of intellectual property strategies to procure, protect and commercialize her domestic and multinational client's intangible assets and to grow the return on investment. She conducts IP portfolio audits, tailors trademark and design clearances, manages large global trademark and design portfolios and represents clients in IP related enforcement, litigation and in relation to governmental administrations. Eva-Maria also supports her clients on the implementation of business decisions, licensing, and contracting to maximize economic returns. She advises clients in luxury goods, cosmetics and foods and beverages industries as well as in the healthcare sector on a whole host of regulatory issues relevant to the industry, with a particular focus on marketing and advertising.
She has been complimented by clients who have said that she "walks the extra mile and thinks outside the box to achieve the best results for her clients." Eva-Maria is an active member of INTA's Unreal Campaign Committee, Marques' Regulatory Team and ECTA's Law Committee.
Representative Legal Matters
Advised the global trademark and design portfolio for a multinational manufacturer of jewelry and watches.
Assisted on all aspects of cosmetic and food law associated with the planned introduction of new products.
Advised local and international clients on trademarks, copyrights and unfair competition.
Handled all legal issues related to advertising, marketing and promotional schemes, particularly in view of international marketing strategies, for leading global advertising agency.
Developed a strategy to protect intangible assets of a Swiss company active in the tire recycling business.
Assisted clients in reviewing, drafting and negotiating commercial contracts, including framework agreements, co-operation agreements, license agreements, research and development agreements, agency agreements and loyalty program agreements.
Assisted in the enforcement of the client's rights against counterfeiters and parallel importers.
Advised clients on domain name conflicts.
Professional Honors
Top 250 Women in IP, Managing IP
Best Lawyers Switzerland, IP
IP Star: Trademark, Managing IP
Ranked Lawyer, Intellectual Property Switzerland, Chambers Europe
Leading Individual in Intellectual Property in Switzerland, The Legal 500 Europe, Middle East & Africa Guide
Professional Associations and Memberships
International Trademark Association (INTA) - Unreal Campaign Committee Member
Association of European Trade Mark Owners (Marques) - Regulatory Team Member
European Communities Trademark Association (ECTA) - Law Committee Member
Swiss Association for Intellectual Property Law (INGRES) - Member
German Association for the Protection of Intellectual Property & Copyright (GRUR) - Member
Swiss Marketing Club - Member
Admissions
Attorney, Canton of Zurich~Switzerland (2013)
Foreign Attorney, Canton of Zurich~Switzerland (2008)
Frankfurt/M.~Germany (2002)
Education
District Court of Duisburg (2001)
University of Leiden (1999)
University of Bonn (1998)
Languages
English
German
Polish
Previous Offices
Frankfurt
Publications, presentations and articles
Select publications and articles
Champagner, bitte! Aber nicht für alle! Zum Schutzumfang von Herkunfts- und Ursprungsbezeichnungen und deren Gebrauch für Dienstleistungen, in Zeitschrift für Immaterialgüter-, Informations- und Wettbewerbsrecht (sic!) November 2022
Swiss, Swiss But Different - Confusion Over Alpine Valley Beer: Recent Developments and Change of Practice for Origin Claims (together with Sylvia Polydor), in: European Food and Feed Law Review (EFFL) January 2022
Der Name ist nur Schall und (Kohle-)Rauch / The name is just sound and (charcoal) smoke, in: sic! July 2021
"No" to vegan salami, but "Yes" to soy-based whipping cream?, in: EFFL, June 2021
Die Früchte des verbotenen Baumes? – Zur Unterscheidung von "Sortenbestandteilen" und "Erntegut" (together with Franca Steiger), in: sic! October 2020
Verwechslungsfähigkeit von "Twins" – Nomen est Omen?, in: sic! December 2020
Co-Author of Büscher/Dittmer/Schiwy (Eds.), Gewerblicher Rechtsschutz, Urheberrecht, Medienrecht (Intellectual Property, Copyrights and Media Law Commentary), Haymanns, 2nd ed., Cologne Munich 2010 (§§ 106 – 111c UrhG) – third edition will be published soon.
Examples of previous talks / appearances:
Trademarks play an essential role in helping consumers identify and purchase sustainable products. Green trademarks showcase a brand’s position and contribution to sustainability, underlining its core values to consumers. They also serve to influence purchasing decisions.
Green trademarks are essential tools for businesses with immense marketing power. However, these marks are also subject to additional legal scrutiny, and brand owners must take extra precautions when launching new eco-friendly brands.
In this webinar, trademark experts Eva-Maria Strobel and Cynthia Cole from Baker McKenzie discuss increased greenwashing and stricter trademark laws around sustainable brands.
Topics covered:
How to earn consumer trust through transparency and sustainability in branding
Key considerations to secure successful trademark registrations and expand your trademark portfolio
Certification marks as alternative options to showcase environmental credentials
How is the legal landscape developing the fine line between genuine environmental stewardship and the pitfalls of greenwashing, and what role do trademarks play in it?
This session is designed specifically for board members who are navigating the complexities of AI governance and the regulatory landscape.
In this talk, I will cover several critical areas:
AI Governance: Understanding the principles and practices that ensure AI systems are developed and used responsibly. We will discuss the importance of transparency, accountability, and ethical considerations in AI governance.
Regulatory Landscape: An overview of the current and emerging regulations that impact AI. This includes data privacy laws, intellectual property rights, and sector-specific regulations. I will provide insights into how these regulations affect your organization and what you need to do to stay compliant.
Legal Obligations: A deep dive into the legal responsibilities of board members when it comes to AI. We will explore the potential liabilities and risks associated with AI deployment and how to mitigate them effectively.
Building Blocks for an AI Governance Framework: Practical steps to create a robust AI governance framework within your organization. This includes setting up policies, procedures, and oversight mechanisms to ensure AI is used ethically and legally.
Enforcement: Understanding how regulatory bodies enforce AI-related laws and what this means for your organization. We will discuss case studies and real-world examples to illustrate the enforcement landscape.
This talk aims to equip you with the knowledge and tools to navigate the AI landscape confidently. By understanding these key areas, you can ensure that your organization not only complies with legal standards but also leverages AI in a way that is ethical and sustainable.
The Future of IP Portfolio Management
In today's rapidly evolving technological landscape, the management of intellectual property (IP) portfolios is undergoing significant transformation. The advent of AI and machine learning is playing a pivotal role in this evolution, offering new opportunities and challenges for businesses.
Key Trends and Innovations:
Automation and Enhanced Efficiency: AI-driven tools are revolutionizing IP portfolio management by automating tasks such as client communication, legal document summarization, and report generation. This automation allows for more efficient management of IP portfolios, freeing up valuable time for strategic decision-making.
Predictive Analytics: Machine learning models are becoming increasingly adept at predicting trends in intellectual property, such as emerging technologies and potential IP risks. By combining IP portfolio data with financial and broader company data, businesses can make smarter, data-driven strategic decisions.
Data Security: As IP management tools become more sophisticated, ensuring the security of sensitive information is paramount. Companies are investing in AI-powered cybersecurity measures to protect their IP assets from complex cyber threats.
Holistic IP Management: Traditionally, IP rights have been managed in a segmented manner, which is not efficient. The future of IP portfolio management involves viewing IP more holistically, creating a single source of truth for all IP rights. This approach enables better strategic alignment and more effective management of IP assets.
The future of IP portfolio management is bright, with AI and machine learning driving significant advancements. By embracing these technologies, businesses can enhance efficiency, make smarter strategic decisions, and ensure the security of their IP assets. As we move forward, it is crucial for companies to stay ahead of these trends and leverage the power of data and technology to create a more holistic and effective approach to IP management.
This talk is in: English