As a smalltown girl growing up in the rainy woods of Sauerland, Mid-West-Germany, Alexandra Bald left to Berlin in a rush as soon as she finished school. While studying Visual Communication at University of the Arts in Berlin she co-founded her first magazine "Berlin Haushoch". Working as a freelance designer and art-director in Berlin she realized various design- and art projects and was honored with several design awards. From 2007 to 2014 she worked the art-director of the NGO Skateistan which she still supports as much as she can.
In 2013 Alexandra Bald joined the e-commerce company "Kuchen im Glas" as a co-partner and therefore moved to Mannheim, where she enjoys working as the company´s art-director and eating lots of cake.