Lena Shakurova

Lena Shakurova is the founder of ParsLabs (https://parslabs.org), a Conversational AI Agency, and Chatbotly (https://chatbotly.co/), a no-code platform for developing AI Assistants trained on custom data. At ParsLabs, Lena leads a team that combines user research, psychology, linguistics and AI to create meaningful conversational experiences. As a consultant with a tech and linguistics background, she offers a unique perspective. With over 8 years of expertise and 100+ successful client collaborations, she saw the industry's evolution from button-based to NLU to Generative AI Assistants, giving her a broad perspective on effective practices, challenges, and emerging approaches within the AI space. With academic degree in Linguistics & AI, combined with extensive consulting experience, she focuses on creating ethical, user-centered AI solutions. She consistently applies these principles in her work, promoting industry standards for responsible AI development. Lena regularly shares her expertise on human-centered design and AI innovation through her "Everything chatbots" blog (https://shakurova.io/blog), LinkedIn (https://www.linkedin.com/in/lena-shakurova) and YouTube (https://www.youtube.com/@LenaShakurova).