Susanne Friese

Many people are still unaware of what generative AI and large language models can and cannot do. This often leads to either hesitation or ineffective use. My talks aim to close that gap by making complex AI concepts understandable and practical. When an LLM doesn’t perform as expected, I explore why—and show how it can be used effectively.

Susanne Friese is a thought leader in qualitative research and AI. With over 30 years of experience turning unstructured information into insight, she now focuses on how generative AI and large language models can be used responsibly and effectively across fields. As the founder of QInsights, she helps organizations and professionals understand and apply AI in ways that enhance thinking, decision-making, and innovation. She also promotes ethical and collaborative AI use in research and education.